Every movement begins with rejection. For Greg Fobbs, the man the world now calls BlackUnicorn, rejection became the raw material for innovation.
On December 15th, 2024, he transformed those countless “no’s” from boardrooms and platforms into the founding of HiveWire Tribe. That day marked not just the birth of a company, but the birth of a philosophy: wear rejection as a badge of honor, and let it fuel your building.
Lessons From the BlackUnicorn
Rejection Reveals. Every door closed is a map pointing toward what the world is missing.
Innovation Is Personal. HiveWire Tribe is not abstract — it was built to solve the very problems Greg experienced: exclusion, invisibility, and bias.
Legacy Comes From Refusal. Refusal to accept gatekeepers as inevitable, refusal to accept algorithms as destiny, refusal to let diversity remain a buzzword.
Building HiveWire Tribe
The BlackUnicorn philosophy is etched into HiveWire Tribe’s DNA:
Diversity is not marketing, it’s structure.
Growth is not forced, it’s organic.
Opportunity is not selective, it’s tribal.
A Movement Bigger Than One Man
Greg Fobbs may have lit the spark, but HiveWire Tribe belongs to every professional who has ever been underestimated. The BlackUnicorn philosophy teaches us that rejection is not the end — it is the beginning.
HiveWire Tribe is proof.
Learn more and join the Tribe: HiveWire Tribe LinkedIn
Gregory Eugene Fobbs (BlackUnicorn), Founder of HiveWire Tribe
